by Daniel Hooper | May 1, 2023 | Beer Marketing, Creative Marketing Campaigns, Digital Marketing, Industry Analysis, Spirits Marketing
Our Favourite Pride Campaigns As Pride month makes its triumphant return, it’s time to stop and take a look back at some of the great campaigns from alcohol brands that have embraced and celebrated the LGBTQIA+ community over the last few years. From inspiring...by Daniel Hooper | Jun 4, 2019 | Drinks Branding, Industry Analysis, Low And No Alcohol
The Verdict: Coca-Cola’s Signature Mixers Review Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium....by Daniel Hooper | Apr 16, 2019 | Beer Marketing, Social Media, Social Media Strategy
Carlsberg Say Their Lager was Probably Piss The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the advertising authorities will not let them...by Daniel Hooper | Dec 18, 2018 | Low And No Alcohol, Social Media, Social Media Strategy, Spirits Marketing
Why Dry January Can Be a Great Marketing Opportunity You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to...by Daniel Hooper | Oct 25, 2018 | Social Media, Social Media Strategy
What the Rise of Teetotallers Means for British Pub Culture A national institution is in crisis. We teeter on the precipice of a watershed moment in the UK’s national identity so calamitous, and with such all-encompassing consequences at every level of society and the...