Best Christmas Ads 2024 UK: Top Festive TV Campaigns Ranked by YesMore Agency

Nov 7, 2024 | Content Marketing | 0 comments

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Best Christmas Ads 2024 UK: Top Festive TV Campaigns Ranked by YesMore Agency

As we dive into the holiday season, let’s talk about the best Christmas ads 2024 has brought to UK screens. It’s always fascinating to see how brands capture the festive spirit, and this year is no different. I’m Tom, CEO of YesMore Agency, and I’ve ranked the top UK ads that nail entertainment-led marketing. So, grab a mince pie, and let’s dive in!

1. Waitrose Christmas Ad – Easily one of the best Christmas ads 2024

The Waitrose Christmas ad has it all – humour, a clever storyline, and an entertainment-led approach. This ad’s hilarious “who-dunnit” theme is a great example of the best Christmas ads 2024 UK, setting a high bar for entertainment. The ad brings in a playful mystery, asking, “Who stole the Christmas dessert?” and keeps viewers engaged from start to finish.

Why Waitrose Stands as one of the best Christmas ads 2024

Waitrose’s creative approach to festive marketing makes it one of the best ads this year, effectively tapping into family dynamics with a fun twist. I loved the way they brought humour and a bit of suspense, all while showcasing their festive desserts.

2. Greggs’ First-Ever Christmas Ad with Nigella Lawson

Greggs stepped into the Christmas ad scene for the first time, and they did it with style! Featuring Nigella Lawson in a self-parody, Greggs delivered a hilarious, tongue-in-cheek ad centred around their famous Christmas Bake. Nigella, known for her indulgent culinary flair, promotes the pastry with such flair it’s hard not to laugh.

3. M&S Christmas Ad with Dawn French

M&S returned with their trusted formula: Dawn French as the Christmas Fairy, bringing magic (and laughs) to their food range. It’s a classic example of entertainment-led marketing that has kept viewers engaged year after year. I think it’s brilliant that M&S sticks to this lighthearted, character-led theme, keeping their brand top of mind for Christmas shoppers.

4. ASDA Christmas Ad – Gnome Galore

This year, ASDA went big on puns and whimsical gnome characters. Their ad is silly, playful, and aimed squarely at bringing a smile to our faces. While it may not be as sophisticated as Waitrose or M&S, ASDA’s quirky approach adds something different to the lineup of 2024 UK Christmas ads.

5. Sainsbury’s Christmas Ad Featuring The BFG

Sainsbury’s brought a dose of nostalgia to their ad with The BFG. This ad leans on childhood memories and charm, creating a cosy, feel-good moment for viewers. It’s a unique angle compared to the other brands, showing how each ad campaign can reflect different aspects of the Christmas spirit.

6. Aldi’s Kevin the Carrot Returns

Aldi has struck gold with Kevin the Carrot, and they’re bringing him back for another round. This year’s ad is silly and kid-friendly, drawing families in with its playful narrative. Aldi’s ad remains a staple among UK Christmas ads, and it’s clear they know their audience well.

7. Morrison’s Christmas Ad – Singing, Dancing Oven Gloves

Finally, Morrison’s rounds out the list with their singing oven gloves – yes, you read that right! While it may be divisive, it’s certainly memorable. Their ad is quirky and a bit eccentric, but it’s clear they wanted something lighthearted and fun this Christmas season.

There you have it – my take on the best Christmas ads 2024 UK has to offer! These brands have gone above and beyond, proving that entertainment-led marketing can capture the holiday spirit and keep viewers engaged. If you’re looking to build your own impactful campaign, reach out to us at YesMore. We love helping brands make memorable ads, especially during the most wonderful time of the year!

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Tom Harvey

Tom Harvey

Author

As the UK-based half of YesMore's two co-founders, Tom leads the marketing of YesMore across our own PR, Linkedin and Events. He's often speaking on industry panels or presenting at marketing or drinks shows, and he's often sharing YesMore's point of view as a guest on podcasts and radio too. Tom writes a regular column for Drinks Retailing and he has pieces on The Drinks Business, Beverage Daily, The Grocer and more. If you are a new or prospective client of YesMore, you'll likely meet or speak to Tom as your first point of contact as he leads on introducing YesMore UK to new brands, guiding you through our services and case studies. If you're a journalist wanting comment from Tom, email Press@YesMoreCreative.com and it will be auto-tagged as a priority. Tom's drinks pretty much anything (apart from Sambuca) but particularly loves hazy pale ales and peated scotch whiskies. When he's not working or drinking he's skateboarding, wakeboarding, sailing or slobbing out in front of Netflix with his wife and dog.

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