by Hayley Spencer | May 21, 2020 | Beer Marketing, Low And No Alcohol, Social Media, Social Media Strategy
Our Favourite Responsible Drinking Campaigns This Mental Health Awareness Week we’ll be taking a look at some of our favourite responsible drinking campaigns that promote alcohol. The question is, what IS responsible drinking? In this case it’s anything from...by Tom Harvey | May 17, 2022 | Low And No Alcohol, Social Media, Social Media Strategy, Spirits Marketing
Best Alcohol Free Drinks We’re Loving This MHA Week With an increasing amount of time being spent at home, a lot of people seem to be drinking alcohol more and more – perhaps out of boredom, loneliness, celebration, stress or simply ‘just because’. Whilst there...by Sunny Dhesi | Jan 29, 2020 | Beer Marketing, Low And No Alcohol, Pub & Bar Marketing, Social Media
BrewDog Alcohol Free Bar – Punk AF or NBD? “There’s lactose in this one, is that okay?” might be a common phrase if your friend is a bartender and you’re lactose intolerant. Normally, the only warning a bartender will offer about your pint is when it’s more than...by Daniel Hooper | Jun 4, 2019 | Drinks Branding, Industry Analysis, Low And No Alcohol
The Verdict: Coca-Cola’s Signature Mixers Review Just look at the bottle though. And that label. It’s got the batch number on it. It’s got the stretchy, all-caps sans serif, orientation-at-right-angles thing going on with the type. So craft. So premium....by Daniel Hooper | Dec 18, 2018 | Low And No Alcohol, Social Media, Social Media Strategy, Spirits Marketing
Why Dry January Can Be a Great Marketing Opportunity You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to...by Hayley Spencer | Feb 7, 2020 | Industry Analysis, Low And No Alcohol
Has everyone heard quite enough about Dry January in 2020 and non-alcohol drinks yet? In the same way that after Christmas and New Year most of us can’t hear the word gin or prosecco for a little while without wincing, the same might well be said for “alcohol-free”...