by Tom Harvey | Oct 8, 2019 | Mental Health & Well Being, Social Media, Social Media Strategy
Mental Health in The Drinks Industry Given our work in Social Media and Content, those national, international and world ‘awareness’ days are something we tend to have a love/hate relationship with. We tend to consider them with caution on behalf of the brands we work...
by Daniel Hooper | Apr 16, 2019 | Beer Marketing, Social Media, Social Media Strategy
Carlsberg Say Their Lager was Probably Piss The word ‘probably’ has served Carlsberg well over the last few decades. It has allowed them to allude that their product actually is the best lager in the world, but of course, the advertising authorities will not let them...
by Daniel Hooper | Dec 18, 2018 | Low And No Alcohol, Social Media, Social Media Strategy, Spirits Marketing
Why Dry January Can Be a Great Marketing Opportunity You’ve got Christmas sewn up – but what about the New Year? While the world at large is going about convincing itself that January is a time of new beginnings, new approaches and new mindsets (as opposed to...
by Daniel Hooper | Oct 25, 2018 | Social Media, Social Media Strategy
What the Rise of Teetotallers Means for British Pub Culture A national institution is in crisis. We teeter on the precipice of a watershed moment in the UK’s national identity so calamitous, and with such all-encompassing consequences at every level of society and the...
by Daniel Hooper | Aug 10, 2018 | Beer Marketing, Social Media, Social Media Strategy
Why Isn’t There More Craft Lager? Have you ever noticed the beer aisle at your local grocery store? Every other shelf seems to be filled with pale ales, stouts, IPAs, or some new fruity concoction. From every angle, there’s an array of craft-style beers...
by Tom Harvey | Apr 18, 2018 | Content Marketing, Social Media, Social Media Strategy, Spirits Marketing
The Inactivity of Spirit Brands on Twitter We’ve done lots of work with spirits brands. So recently we were discussing amongst the team at YesMore whether they are abandoning Twitter. Anecdotally we could feel this was a resounding ‘Yes’ but...
