Be At One – Cocktail Bars
Location
UK
The team at Be At One are all about having a good time. With this in mind, we created a number of out-of-the-box cocktail marketing campaigns to get people talking and (more importantly) walking to their bars where they can enjoy an expertly mixed drink with friends.
To be sure that we weren’t just crafting different cocktail nights, we made sure our bar marketing strategies were all about creating an experience that is unique and memorable, and we believe that Be At One’s cocktail bars are the perfect place to do just that.
We were asked to…
Work with Be At One’s internal marketing team to engage the brand’s consumer base, and make the bars a top choice for where to spend an evening with friends.
So we…
Created a series of cocktail marketing events that stepped beyond just music and cocktails. These were our ‘Cocktail Bootcamp’ series in January and ‘Big Be At One Cocktail Challenge’ in the summer.
And achieved…
All events in our series were completely fully booked – with record numbers of engagement from the social content produced off the back. You can see results for both separate events downloadable below.
Campaigns For Be At One
Driving Awareness of Pernod Ricard Spirits in Dry January
We didn’t go dry this Jan, instead, we helped people be a little good before they went to the bar.
- Social Media
- Content Production
- Event
- Paid Ads
Launching Cocktail Menus With Influencer & Press Events
An extreme cocktail quiz complete with games, challenges and influencers.
- Event Management
- Influencer Management
- Paid Social
- Organic Social