Beronia Winery
Location
UK & Spain
We had the pleasure of working with Beronia Winery, a world-renowned winery located in La Rioja, Spain. Our task was to develop a paid social media advertising strategy that would promote their products to a wider audience.
We began by creating a dinner party series titled #MakeAGoodDinnerGreat. We found a collection of UK food influencers who shot both reels and stills of their whole dinner party process. From creating the menu, shopping for the produce (or in some cases collecting the produce right from their garden!) to cooking for and hosting their friends, with Beronia involved at every step of course.
We then targeted our ads to people who were interested in wine, Spanish culture, and food. The response was incredible, and we soon had people from all over the world talking about Beronia Wine and where to find it.
We were asked to…
Raise awareness of Beronia Winery with paid social ads that aligned them with incredible food from Spain’s basque country, and grow their Instagram following
So we…
Empowered foodie influencers to host a dinner party to reunite them and their friends after Covid lockdown restrictions had eased. They documented the planning, sourcing of ingredients and the dinner party with Beronia wine via Instagram Reels.
And achieved…
Cemented Beronia’s positioning with Basque region food and culture, whilst growing their Instagram by 86% in 14 days (3,400 new followers).
Campaigns For Bernoia’s Wine Marketing
Growing Instagram Followers With Paid Social
We created a competition so tempting that Beronia’s Instagram following went through the roof!
- Paid Ads Strategy
- Paid Ads Management
- Social Media Content
- Competition Management
Reels Content With Influencers
Dinner parties with a twist, as we work with London influencers to make a good dinner great with Beronia.
- Campaign Creative
- Social Media Strategy
- Influencer Management
- Influencer Content
Driving Wine Sales In Key Gifting Period
We ensured Beronia got back into people’s newsfeeds in the build-up the Christmas.
- Organic Social Media
- Paid Social
- Social Media Content
- Competition Management