Black Tower Wine
Location
UK, Canada & Spain
Black Tower Wine is a world-renowned wine brand that has been in operation since 1967. In that time, they have amassed a loyal following of fans who appreciate the quality of their wines. However, in recent years the company has struggled to keep up with the changing landscape of social media.
That’s where YesMore comes in. We are a social media agency that specializes in wine marketing services. We have a team of experts who are familiar with the Black Tower Wine brand and who helped raise awareness of their wines through celebrity endorsement and influencer marketing strategies. With a full content refresh and the onboarding of an up-to-date, fresh celebrity ambassador we were able to increase engagement and followers and bring Black Tower into the 2020s.
We were asked to…
Make Black Tower Wine appeal to a fun-loving 30-something year old females
And so…
Developed a new creative approach, to ‘Open Up’ encouraging our audience to make time for a glass of wine with friends, to socialise and swap stories via phone, zoom, or a distanced meet
To launch, we worked with our partner PR agency to sign-up the chattiest Queen of the Jungle, Vicky Pattison, for a live chin wag on our social channels, & a competition for the ultimate Girls’ Night in Hamper and Zoom party with Vicky Pattison.
We achieved…
In 18 months we grew the brands Instagram account to just under 12.2k (an increase of nearly 250%). We’ve grown engagement by 1.5% (from 0.3%) and reduced CPE on paid considerably to £0.004 average with our Reels created by our team of content creators.
Campaigns For Black Tower Wine’s Marketing
Working With Celebrity Talent
We worked with household name Vicky Pattison to create bespoke social content, competitions and giveaways.
- Social Media
- Content Production
- Competitions
- Paid Ads
Growing Engagement With Paid Social
We worked with content creators across the UK to produce not only stills, but Reels and in feed video to boost engagement across the brand’s social channels.
- Social Media Strategy
- Organic Social
- Content Creators
- Content Production