We work with New London Light to create brand awareness and execute marketing strategies that drive results.

We have a deep understanding of the New London Light brand as well as the alcohol-free market in general, and we use that knowledge to create campaigns that engage consumers.

We were asked to…

Grow brand awareness for premium non-alcoholic spirit New London Light, while building their following at a rapid rate.

 

And so…

Implemented an intensive outbound community management strategy for organic growth via influencer relationship building and attracting followers from rival competitors in the alcohol-free category.

 

We achieved…

85% follower growth in 3 months (inc up to 9% growth p/w and +81% increase in engagement) reflecting an active following for the brand.